To see a full list of offerings, visit /blueapron.īlue Apron’s vision is Better Living Through Better Food™.
Blue Apron recipes are available with Amazon Alexa, where customers can prepare their Blue Apron Two-Serving and Four-Serving recipes with hands-free instructions on Alexa-enabled devices by just saying “Alexa, show me recipes from Blue Apron.” Amazon store builds on the companies’ previous collaborations. The availability of Blue Apron meal kits in the U.S. Amazon store, boxes are directly fulfilled by Blue Apron operations, taking advantage of the company’s strong supply chain and its ability to ship boxes the next business day. “We hope this offering will inspire those new to cooking and save time for seasoned cooks looking for quick, convenient options.”īlue Apron is expanding its ecosystem as part of its goal to drive customer growth through multiple avenues, including third-party sales platforms designed to reach new audiences while removing barriers to trials. “Offering an assortment of Blue Apron meal kits will make it even easier for Amazon customers to prepare delicious meals,” said Janie Song, Amazon’s Director of Grocery and Health & Personal Care. Additionally, customers will be able to purchase Blue Apron’s limited-time, special occasion boxes on the site, including a host of holiday options perfect for entertaining. “Our mutual commitment to exceptional customer service will allow us to continue to deliver a great experience.”īlue Apron is offering a selection of meal kits, including its newest Ready to Cook options, Family Favorites recipes, and quick Heat & Eat meals. Amazon store, we are able to provide Amazon customers the opportunity to buy a range of chef-curated meals that will arrive quickly to their door,” said Josh Friedman, Blue Apron’s Chief Product Officer. By offering a selection of products in the U.S. “Our customers regularly tell us how much they love our meals.
This is a continued expansion of the company’s third-party channel strategy to increase exposure to a wider pool of potential customers outside of its ecosystem. Blue Apron (NYSE: APRN) is now offering meal kits without a subscription in the U.S.
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